Avaya Voice

and Data Definity System to Save Thousands for Pier 39. Top Bay Area attraction chooses Unified TelData to deliver a communication solution designed to be “cash-flow positive from day one.”

SAN FRANCISCO, Calif. (November 25, 2002) ? PIER 39, San Francisco's two-level, outdoor, festival marketplace attraction, expects to save tens of thousands of dollars in equipment and productivity costs this year, using its new Definity communication system. The voice and data solution is designed by Avaya (NYSE:AV), a leading global provider of communications networks and services, and delivered by Pacific Bell and Bay Area communications service company Unified TelData (UTDI), a Silver Certified Avaya BusinessPartner and Avaya Diamond dealer.

Its new streamlined communication system links three entities -- the PIER 39 Administrative Office, its Blue and Gold Ferry services, and its main restaurant services -- to one network (switch).
According to Peter Brown, UTDI [title], the system will completely network all PIER 39 employees. The end result will be added feature functionality like voice mail, unified messaging, Net access, and call accounting to track phone calls and additions made to the network. It will also increase employee productivity, freeing up receptionists by automating traditional tasks.

“Over the past year, we helped PIER 39 peel back the onion to see what Internet, cellular and connectivity equipment and services they were actually paying for. Avaya helped negotiate and funnel it all down to a streamlined application, plus helped PIER 39 upgrade at no additional cost. We found things to eliminate, and offered systems they could eventually own. After five years, they will pay only for telephone access,” said Brown.
“UDTI navigated us through an in-depth examination of PIER 39's surprisingly complicated telecommunication requirements and designed a system that was cash-flow positive from day one. The Definity design meets our existing communication needs, takes advantage of our new VPN [virtual private network] and is conveniently expandable to our other businesses,” said Dann Hovey, Chief Financial Officer of PIER 39 San Francisco.
The 200-phone station set-up will use 1,200 feet of redundant, multimode fiber optic cable, fixing eroding copper lines laid under PIER 39. Phone service and support will be available 24x7 from Avaya’s Northwest Operations Center, with UTDI as the local back-up.

About the Companies:
PIER 39 is San Francisco's #1 Attraction, with more than 110 stores, 11 full-service restaurants with Bay views and numerous fun-filled attraction. PIER 39, a property owned, leased and managed by Moor + South/PIER Management Co., LP, is home to a 300-berth marina, an award-winning waterfront park, postcard views of the Golden Gate and Bay Bridges, Alcatraz, the San Francisco Bay and skyline. The 45-acre complex is located in San Francisco, two blocks east of Fisherman's Wharf at Beach Street and The Embarcadero. Convenient parking is located across the street in the PIER 39 Garage. For more information, please phone 415.705.5500.http://www.avaya.com.

Unified TelData, Inc. — named by the San Francisco Business Times as one of the 25 Largest Telecommunications Firms Serving the Bay Area for 2001 — sells and installs voice and data systems to a broad range of customers including France Telecom, City & County of San Francisco; Orrick Harrington & Sutcliff, Coblentz, Patch, Duffy & Bass LLT; Royal & Sun Alliance; PC Tel; Gordon E. & Betty Moore Foundation; and Any Mountain Stores. A B2B systems integrator, UTDI provides consultation, quality installations, on-site training, technical support, financing options, and maintenance programs. UTDI is an authorized Avaya Diamond Dealer (one of the top 25 ranking dealers in the United States), a Sprint partner, and a Pacific Bell Agent. For more information, visit www.utdi.com.

Avaya Inc. designs, builds and manages communications networks for more than 1 million businesses worldwide, including 90 percent of the FORTUNE 500®. Focused on businesses large to small, Avaya is a world leader in and reliable Internet Protocol (IP) telephony systems and communications software applications and services. Driving the convergence of voice and data with business applications — and distinguished by comprehensive worldwide services — Avaya helps leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site: http://www.avaya.com.